New LAN optimization is now available in Beta for selected markets.
For a long time, the rule of thumb was to keep the LinkedIn Audience Network (LAN) unchecked for almost every type of campaign.
Simply put, there wasn’t enough control over budget allocation. LAN could often consume a massive portion of the budget (sometimes over 50%) which significantly hindered the performance of Feed ads.
LinkedIn has finally addressed this by introducing a budget cap for LAN!
With this, and some other tweaks regarding the lists, LAN can be a nice add on to new campaigns.
Started testing.












